HARRIS WHITBECK — Guatemala
He spent two decades covering wars and disasters for CNN. Then he came home, fell in love with his country all over again, and decided to tell its most beautiful story yet. Meet the journalist who became Guatemala's most passionate advocate.
GLORIA DE LEÓN — Panama
She inherited unpaid accounts, a stalled loan, and a country the world underestimated. Eighteen months later, Panama crossed three million visitors and $6.5 billion in tourism revenue. The brand builder who turned a house in disarray into a destination on the rise.
CARMEN CECILIA CABALLERO — Colombia
A dentist from Santa Marta. A diplomat in Seville. A Gold Lion winner at Cannes. Carmen Caballero has rebuilt Colombia's image to the world with creativity, conviction, and campaigns that moved millions. This is how you make a country irresistible.
MARÍA DEL SOL VELÁSQUEZ — Peru
She has held virtually every senior role PromPerú offers — from Country Image Specialist to Director of Tourism Promotion. Nobody knows Peru's tourism strategy better than the woman who built it from the inside, one position at a time.
MARCELO FREIXO — Brazil
History teacher. Human rights activist. The inspiration behind Brazil's biggest box office hit. Now the man who delivered 9.3 million international visitors and put Brazil back on the world map. Marcelo Freixo has always believed in the power of a great story.