Toni Torres
The Art of Making Things Happen
Four decades at the crossroads of image, entertainment, and destination — María Antonieta “Toni” Torres writes the rules as she goes.
Chef Miguel Angel Guerrero
My culinary identity is Freedom.
Freedom from culinary trends, freedom to create a dish with whatever product I have at hand, whether I caught it fishing or hunted it myself. Evolution in the kitchen comes with time — with the awareness of taking only what is necessary from nature and wasting nothing.
Chef Ruffo Ibarra
My cuisine is rooted in memory, whether it’s the local flavors of Baja or the stories from family and travel. Over time, those memories have evolved into a personal but universal culinary language.
Jonathan Cohen/ CEO – Founder Estrategia Urbana
Jonathan Cohen: Co-Founder and CEO of Estrategia Urbana — the Mexico City-based developer backed by institutional capital from Singapore and the U.S. who arrived on the northern Baja coast with a product model and a buyer thesis that the market was ready for but hadn’t yet seen at this scale.
From The Kitchen Of Michelin Star Chef Javier Plascencia
Javier Plascencia is a down-to-earth, charismatic man, who is continuously in the search for flavor. This has led him to take an adventurous journey, first into Baja, and then to the rest of the world to find unique ingredients.