A photo sequence of a bigger shift

This video’s rapid-fire images capture what FITUR 2026 felt like in Madrid: movement, meetings, culture, and a tourism industry rebuilding ambition in real time.

Why 2026 mattered

Held January 21–25, 2026 at IFEMA MADRID, FITUR positioned México as the Partner Country, giving it a prime spotlight to showcase cultural, gastronomic, and tourism strengths to a global market. 

Scale + new focus

Reports point to 255,000+ attendees and a major push on innovation and sustainability—including FITUR’s new Knowledge Hub (Pabellón del Conocimiento). 

BajaTraveler® takeaway

Not ignoring reality—just documenting momentum. When a destination earns the spotlight, the world pays attention.

If you could build one travel story out of FITUR—food, culture, or investment—what would it be? ????✨